Driving Growth Through Digital Transformation

Full suite implementation, strategy and acquisition group specialized in digital transformation and performance marketing across North America, GCC, and Africa.

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Core Services

Comprehensive solutions spanning implementation, strategy, and acquisition with expertise across multiple continents.

Digital Transformation

Full suite strategic planning and implementation for digital transformation initiatives.

→ Logistics Solutions

→ Process Optimization

→ Strategic Planning & Execution

→ Agentic AI Solutions

→ Bespoke Software

Digital Intelligence

End-to-end business intelligence, data optimization and AI-driven transformation.

→ Business Intelligence Solutions

→ Data Optimization

→ Media Mix Modelling

→ AI-Driven

→ Custom Martech Tools

Performance Marketing

In-house growth and performance marketing team delivering growth marketing solutions.

→ Growth Strategy & Execution

→ Campaign Optimization

→ Attribution Modelling

→ Dashboard Reporting

→ Capability Development

Business Acquisition

Dedicated team of experts in sourcing, evaluating, and integrating growth-ready businesses.

→ Market Research

→ Opportunity Sizing

→ Due Diligence Support

→ Valuation and Financial Modelling

→ Post-Acquisition Integration

Industries We Serve

Delivering specialized solutions across diverse industries with deep sector expertise and proven results.

Energy

Natural Resources

FinTech

Agri-Tech

Climate Tech

Sports

Media & Ent

Luxury Goods

Telecoms

Mining

About MWH Group

At the forefront of innovation, we grow businesses through digital transformation, business acquisitions, performance marketing, and business intelligence.

MWH’s deep commitment to strategic guidance and capital empowerment, enables businesses to scale and succeed in competitive landscapes.

With over 100 years of experience across our team, MWH Group has the expertise to drive meaningful results and create value through our transformative solutions.

Our reach is global. We solve problems for business located in North America, GCC (UAE, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia) and Africa.

MWH streamlines operations, boosts efficiency, and drives smart decisions, whether through one-time support or as a long-term SaaS partner.

Our approach follows a simple framework:

→ Discover: needs assessment audit
→ Develop: strategic and tactical plan development
→ Deliver: build, execute, and iterate in-house

Success Stories

Challenge
Marketing budget allocation was manual, region-by-region, and relied on heuristic “last-touch” opinions—masking the true marginal ROI on tens of millions in annual spend.
Our Work
Designed and automated a global algorithmic attribution model spanning impression-level ad data, Marketo engagement, Salesforce pipeline, and finance actuals.
Stood up an attribution data mart in Snowflake with dbt-managed transforms and Monte-Carlo confidence intervals.
Embedded results in Power BI with scenario simulators, and trained 120 marketers on data-driven budget planning cycles.
Results
→ +27% lift in ROI per marketing dollar within three quarters.
→ Quarterly budget shifts now executed in hours (vs. weeks).
→ CFO endorsed the model as source-of-truth for FY25 planning, covering $120M+ in global spend.
Challenge
Fragmented martech stack (Marketo + isolated web properties) limited insight into full customer journeys and hindered budget optimization.
Our Work
Led a multi-cloud Adobe Experience transformation: Adobe Experience Platform (real-time customer profiles), Customer Journey Analytics (omni-channel insight), Journey Optimizer (next-best-action orchestration), and Marketo Measure (ROI & budget re-allocation).
Integrated 14 product-BU data sources via experience events; established identity stitching rules and governance schema.
Built budget-allocation dashboards that merge CJA pathing data with Marketo Measure marginal-ROI curves.
Results
→ Unified “golden profile” for more than 6 million contacts, enabling same-day personalization across email, web, and paid media.
→ +38% increase in lead-to-SQL conversion and double-digit lift in pipeline velocity in the first year.
→ Marketing finance adopted the marginal-ROI curves for quarterly spend shifts, freeing $8M for high-growth segments.
Challenge
Siloed patient data and disconnected outreach tools limited proactive engagement, resulting in missed critical-screening appointments.
Our Work
Architected an end-to-end MAP-CRM-CDP ecosystem: Marketo Engage (outreach), Redpoint CDP (patient identity & propensity scores), Microsoft Dynamics (clinical & scheduling).
Developed custom FHIR-compliant API pipelines to synchronise clinical events, appointment availability, and engagement history in near-real-time.
Deployed survival-analysis–based patient propensity models to trigger dynamic Marketo campaigns (e.g., colonoscopy reminders, mammography outreach).
Results
→ 50% YoY increase in critical-screening appointments.
→ 46% rise in email engagement due to hyper-timed messaging.
→ HIPAA-auditable data lineage and automated opt-out governance reduced compliance review time by 70%.
Challenge
Their marketing team wanted to increase marketing qualified leads (web and phone calls) at an efficient cost-per-acquisition but was limited by their measurement and tracking capabilities, in addition to a lack of dedicated marketing personnel to manage and optimize campaign performance across multiple channels.

Our Work
Implemented server-side tracking (CAPI) for Google and Meta campaigns.

Developed and executed paid search, performance max, and paid social campaigns in Google Ads and Meta with weekly optimizations.
Built looker dashboards to easily show trends and breakdown of performance by marketing channel.
Results
→ +28% increase to web and phone leads vs target
→ 8% decrease to cost-per-lead vs target